by J. Drucker
This was probably printed one run at a time on one of the offset presses at Nexus, using a single sheet, with four runs in CMYK.
by J. Drucker
typographic: Use of typewriter font (courier, probably) throughout, with instructions to increase the font size for visual impact. Smaller font size for instructions about trim, subject matter, treatment.
imagery: None, just patterns. Photomechanical?
graphical: Graphical texture on pages.
openings: Center opening says "save your best artwork for here" thus calling attention to the single opening that is a full spread over an unbroken sheet.
turnings: Each page has a new punchline and each spread has a slightly different treatment as a demonstration of bleed, trim, centering and other layout activity.
development: Instructions for development are provided in the text.
sequence: Not really used.
textual: The text elements are all punchlines and jokes.
structure: Simple and basic as a way to quote simple and basic structures.
conceptual: The framing of this project within the overall discourse of artists' book production is what makes it such a funny idea.
Goodman's work shows the extent to which conception is a product of cultural and social circumstances. Ideas circulate through a community like dye in a liquid medium. Illusions of originality are clearly exposed by such clever humor. Each page is funny -- the cover sheet says "Your Name Here" in a space left at the bottom edge, as a piece of bad design. Title page is on the inside front cover, clearly wrong, with Your Name and a Picture -- all generic categories. "Make Your Statement Here" demands the text on what would be the title page, with additional instructions to put a "small image" in the for position only blue rectangle and the additional statement "no cat pictures". Such laconic statements require no additional commentary.
by E. Rettberg
typographic: Many background images are built from repeating rows of letters.
graphical: Pixelated images in a variety of clashing colors often obscure the legibility of the text, even on the cover.
A self-describing cheap, inexpensive artist's book.
How to Make Your Own Cheap Inexpensive Artists' Book
note: Michael Goodman was the Nexus Press associate director and printer at the time he made this book. [J. Drucker]
edition type: editioned
publisher: Michael Goodman
place: Nexus Press, Atlanta, GA
edition size: Unknown, but the instruction on the back says to xerox ten copies and give them away.
horizontal: 2 inches closed
vertical: 2 5/8 inches closed
binding: saddle stitching (AAT) one staple
bookBlock: paper Cover stock, same as cover.
general description: The miniscule volume's paper and colorful abstract images live up to its title; it looks and feels both cheap and inexpensive. A tiny book printed offset all on cover stock in four colors.
format: codex (AAT)
cover: Cover stock, same as interior pages.
pagination: paginated 16 numbered pages